Branding Update

Smile-A-Mile Branding Update

Smile-A-Mile’s programs help those in Alabama who are affected by childhood cancer thrive during treatment and the years beyond. With the mission to provide hope, healing of the spirit and love for the whole family during the childhood cancer journey, Smile-A-Mile has grown to be much more than just a summer camp. Over the past few years, we quickly realized we have limitations on the programming we can provide because we do not have the space.

During the summer of 2015, Smile-A-Mile leadership began looking for a property in downtown Birmingham that would allow us to expand our reach. In early 2016, Smile-A-Mile purchased and began renovating a historic warehouse building at 1600 Second Avenue South. This building that was constructed in 1908 is in the perfect location with its proximity to Children’s of Alabama. Inpatient children can see it from the hematology/oncology floor and know it is a place of continued healing for them. Over the past year, this building that we gave new life became “Smile-A-Mile Place.”

On January 11, we moved into Smile-A-Mile Place. This new facility will become a place where children and families can gather to feel unconditional love, support, comfort and friendship from those who have faced the same challenges as them. We will be able to reach hundreds more children and families from Alabama each year by having a place to carry out our expanding programming.

This move paired with the fact we are much more than a summer camp made it the perfect time to explore ways to fine-tune our brand to better describe our full scope of work. Going forward we will be “Smile-A-Mile.” We’ve also revamped our logo and mascot “SAM” the monkey.  We are excited to share our new logo with you.